Suddenly everywhere you go, it’s all about Facebook and Twitter.

The celebrities and the companies have finally taken notice and everyone is desparate to create a Twitter account or Facebook page.  I’ve been following both services for the last year, and on the most part, these services were ignored and garnered mild interest.

Now, that Oprah and Ashton Kutchter and a number of marketing campaigns have jumped on board, I hear everyone is joining and getting involved.  It’s no longer enough to have a web page or a blog.  It’s now all about Twitter and Facebook.

I think the reason for this explosion is the ease of getting involved in these services and mob mentality.  It’s a no brainer to create a Twitter account and post updates.  It’s a no brainer to sign up for Facebook and change your status and post things on your wall.  Again, the appeal of these services is the ease of use and the simplicity of creating posts and sharing information.  You do not need the technical skills or writing abilities necessary for creating a web page or a blog.  All you need is the ability to write simple sentences and send a simple text message of 140 characters.  The reason for these services exploding is they appeal to the lowest common denominator.

Sure, I see the advantages of both services.  Twitter allows you to follow topics and interests of your choosing and create a dialogue with people with common interests.  Facebook allows you to keep in contact with family and friends and be in the know of what’s happening on an ongoing basis without having to pick up the phone and make a call.  But let’s not blow the benefits of these services out of proportion.  Everyone should not feel compelled to be on every service available.  Choose wisely.  It’s like creating a blog and never writing.  Are you just joining for the sake of it?